Transforming Brands in the Digital Marketplace with Corey Brown

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by the Founder and CEO of buffaBRAND Marketing, Corey Brown. Corey has had a slightly unconventional journey from building custom apparel websites to becoming a leading expert in Amazon consulting and Walmart account management. This path has revealed many insights around creating brand strategies, navigating the complexities of e-commerce, and adapting to rapid industry changes, many of which he shares with us on the show. Corey looks at the positives and pitfalls in navigating Amazon’s latest AI innovations, like the new Rufus tool, and discusses the potential risks of AI-driven review aggregation for sellers. Tune in for a whole host of actionable advice for sellers looking to scale their businesses in a competitive marketplace.

In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S. market. He also offers valuable tips for mental well-being in the ever-demanding e-commerce world, alongside advice for brands weighing the benefits of platforms like Amazon and Walmart.

Join them as they discuss:

Corey's Journey into E-Commerce and Brand Building
The Foundations of a Brand Strategy Framework
Corey's Work with Grill Perfect: A Case Study in Visual Storytelling
Effective Use of Amazon’s A+ Content for Brand Identity
Navigating Amazon’s Evolving AI Landscape
Defending Brand Reputation and Managing Customer Reviews
The Impact of New Marketplace Trends on U.S. Sellers
Effective Techniques for Staying Informed in a Fast-Changing Industry
The Importance of Building a Brand Off and On Amazon
The Pros and Cons of Fulfillment Options Like FBA and SFP

As Founder of buffaBRAND Marketing, Corey has an extensive background in helping e-commerce brands build strong digital presences that thrive in competitive marketplaces. Driven by a passion for data-driven strategies and quality customer engagement, Corey offers a fresh perspective on how brands can scale effectively and maintain customer trust. His journey in e-commerce is marked by a keen focus on innovation, operational excellence, and a commitment to building resilient brands in the global marketplace.

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Previous guests include Mike McClary, the CEO at Amazing.com; Jason Feifer, Editor in Chief at Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer at ShampooTime; Matt Jones, Founder of The Crease Beast; Stephanie Cartin, CEO at Entreprenistas; and Julianna Dahbura, Founder of Deco Beauty.

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