For every brand that seems to be doing everything right, there are companies behind it, coaching it through every step of the process to get to those best practices.

Adam Weiler is the founder of one of those companies, performance-based marketing agency Sunken Stone, which has been helping brands perform on Amazon and other platforms since 2007.  Host Mike Jackness has worked with Alibaba.com for many years, running a very successful sourcing business. Mike also has extensive knowledge and expertise in creating and launching e-commerce brands.

On the latest episode of Alibaba.com Sourcing Insights, Adam and Mike talk about important factors in a sourcing journey, including:

- 00:03:40 - 1. The danger (and distraction) of “too much opportunity”
- 00:06:16 - 2. Staying focused in niches rather than being all over the place
- 00:08:11 - 3. The importance of knowing the lingo
- 00:11:30 - 4. Different order goals at different stages of growth
- 00:17:24 - 5. The advantages of digital sourcing
- 00:20:22 - 6. How to negotiate favorable payment terms
- 00:23:15 - 7. Why you should grow a relationship with a factory

Anyone curious about getting started (and staying focused) in building a successful sourcing business with resources like Alibaba.com, should listen to this episode.