Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment
April 29, 2025
In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.
In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.
Tune in to learn:
- How to leverage existing relationships and value to meaningful business partnerships
- The critical role of industrial designers in transforming product ideas
- Why patience and persistence are essential in product development
- How to effectively vet and communicate with suppliers on Alibaba.com
- The importance of separating ego from product development
- How to build a scalable fulfillment strategy while maintaining quality control
- Why small, consistent steps forward is more effective than seeking overnight success
- The value of building a trusted supplier network through platforms like Alibaba.com
- The importance of relationship-building in manufacturing and business development
Justin McClure is a successful family content creator and product innovator, known for founding The Mighty McClures, one of social media's most prominent family channels with 15 million followers and 4 billion views. With a background in production and creative storytelling, Justin has successfully transitioned into product development with the creation of UltraLight, an innovative lighting solution for content creators.
Check out our three most downloaded episodes:
- How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
- Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
- Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford
Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so