Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.
Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of
B2B Breakthrough, host Ciara Cristo chats with
Adriana Rangel,
PickFu brand ambassador and
Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.
Tune in to learn:
- Why optimizing listings for both algorithms and human buyers is crucial for conversion success
- The importance of targeting long-tail keywords for better ranking and cost-effective traffic generation
- How to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiences
- Why building an off-Amazon presence through blogs and Google optimization is essential for long-term success
- The strategic approach to expanding your product line by staying within related categories that serve your established audience
- How to use free resources and community learning to overcome early setbacks and build a sustainable business
- Why Amazon's built-in tools for international markets can provide early wins and valuable cash flow
- The power of proper listing translation and keyword optimization to capture multilingual market share
Adriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization.